I’m a Los Angeles-based Design Director. I help shape brand & digital experiences.
Selected works
City of Santa Monica
Santa Monica is a city in Los Angeles County known for its beautiful beaches, iconic pier, and vibrant cultural scene. The city sought to renew its identity and digital experience to reimagine how it served its residents and visitors.
I was part of the team responsible for the new visual language. For the digital experience, I led the effort to streamline the information architecture to make access and discovery more intuitive.
Agency
Edenspiekermann
Role
Brand Refresh & Digital Experience
Type design: Sharp Type
Lucid Motors
Lucid Motors is a maker of premium electric vehicles based in California. The company's advanced battery technology and motor design allow its cars to deliver an unbeatable range and exceptional performance in modern luxury.
I helped translate the Lucid brand into a unique digital design language for the in-car user interface, working closely with the in-house UX team. Our approach was to strike a balance of heart and mind, the core tenet of the brand.
Agency
Edenspiekermann
Role
UI Concept & Design Direction
UX design: Lucid internal team
Northern Trust
Northern Trust is a leading provider of wealth management, asset servicing, asset management, and banking to corporations, institutions, affluent families, and individuals.
I helped create design directions tailored for the digital experience and print collaterals of the company's wealth management business. The goal was to create a unique visual that enhanced the value of the editorial content while aligning with the overall Northern Trust brand.
Agency
Edenspiekermann
Role
Visual Concept & Design Direction
Motion design: Josh Noon
Nacero
Nacero is a startup developing technology to provide a cleaner alternative to traditional gasoline production methods by using natural gas as a feedstock and incorporating carbon capture technology to reduce greenhouse gas emissions.
I helped create the new brand identity and digital experiences for various touchpoints. The goal was to establish the company as the new energy provider with a future vision of offering consumer-facing service stations.
Agency
Edenspiekermann
Role
Brand Design & Digital Experience
